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SMS/MMS Marketing: What can you do with text messaging from Apizeal?
SMS/MMS Marketing: What can you do with text messaging from Apizeal?

Learn what text messaging marketing is and what you can do with the messaging service on Apizeal.

Cintya from Apizeal avatar
Written by Cintya from Apizeal
Updated over a week ago

At Apizeal, we understand how important it is for you to stay in constant communication with your clients, which is why we offer the text messaging service available directly from your user account.

What is SMS/MMS Marketing?

It is a marketing strategy that uses text messages (SMS) and multimedia messages (MMS) to communicate with clients and promote products or services. These messages are sent directly to the recipients' mobile devices and are used to disseminate relevant information, reminders, and other types of content.

SMS/MMS Marketing is offered as an additional and optional subscription service for individuals who already have an active user account at Apizeal. You can check prices on our official website.

I want to share a surprising fact with you:

Text messages have an open rate of over 95%.

This means that the majority of recipients will read your message, increasing the chances of reaching your target audience.

What can you do with text messaging from Apizeal?

  1. Send automated birthday congratulations to your clients.

  2. Send digital signature forms.

  3. Send mass messaging campaigns.

  4. Send automated payment reminders.

  5. Talk one-on-one with your clients.

In addition, you can personalize the text messages based on client data. This means that each client receives communications with their name, products they own, language preferences, among others.

Let's see each one in detail with examples:

1. Automated birthday congratulations for your clients

It's as simple as activating the birthday messaging bot and configuring the message you want to send to your clients on their special day once, and let Apizeal do the work for you throughout the year!

The message is automatically and personally sent with the client's data on their exact birthday date.

2. Send digital signature forms

This involves transmitting a document to be electronically signed through a link sent to your client's mobile device. For example, consumer consent forms, income letter, Medicare consents, and more.

This methodology streamlines processes and eliminates the need for physical printing and manual shipments. By doing it via text message, you achieve direct and efficient communication, facilitating collaboration and convenient agreement completion.

3. Send mass messaging campaigns

Mass text messaging marketing campaigns are a powerful tool for health and life insurance agents because they allow you to effectively reach your target audience, maintain close and personalized communication, and increase client retention, contributing to the growth and success of your business.

For example, you can share news or already schedule campaigns for special dates such as the Open Enrollment season and/or anniversaries to share throughout the year.

4. Send automated payment reminders

With Apizeal, you can schedule automated messages to be sent to your clients to remind them of the due dates for their monthly insurance policy premium payments.

This automation reduces delinquency by providing timely notifications and strengthens the relationship with your clients to prevent them from losing the benefits of their insurance policies.

5. Speaking one-on-one with your clients

In addition to sending text messages, you also have the ability to receive responses and feedback from your clients to keep an organized record of conversations from your Apizeal account.

This creates a closer bond and allows for the resolution of doubts, offering assistance, and receiving real-time feedback, improving customer satisfaction and strengthening the agency-client relationship.

Benefits of including SMS/MMS Marketing in your business strategy:

  • Immediate access: Text messages are delivered instantly, allowing you to reach recipients in real time. It is particularly useful for limited-time promotions or breaking news.

  • Low cost: Compared to other marketing methods, such as print advertising or television, text message marketing campaigns are much more affordable, making them accessible to small and medium-sized businesses.

  • Interactivity: Text messages can include links to websites, QR codes, or phone numbers to respond, allowing customers the opportunity to interact directly with you and take specific actions.

  • Personalization: You can personalize text messages based on customer data, such as their name, purchase history, or preferences. Personalization increases the relevance of the message and enhances the customer experience.

Remember to use your SMS/MMS marketing communications responsibly and obtain prior consent from recipients to send them messages, as spam can be annoying and counterproductive to your business.

You might also be interested:

  • How to activate text messaging in Apizeal.

  • Webinar: Master the art of SMS Marketing.

  • Marketing Bundle: Integrated Digital Marketing Tools in Apizeal.

If you have any questions, please contact our team through the technical support chat from your Apizeal user account. The chat is available Monday through Friday during business hours.

You can also contact us using the contact form available 24 hours a day. You will receive an answer as soon as possible 🤓👍🏼

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