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New Regulations: Requirements for Text Message Marketing in the U.S.
New Regulations: Requirements for Text Message Marketing in the U.S.
Cintya from Apizeal avatar
Written by Cintya from Apizeal
Updated over a week ago

As a result of changes in the communications industry, since November 8, 2023, all Toll-Free numbers require mandatory evaluation and verification before sending text messages.

What does this mean?

The communications industry has continued its transition towards a more regulated and transparent ecosystem for Application-to-Person (A2P) messaging.

Outgoing messages from a Toll-Free number that is unverified or pending verification will be blocked and subject to messaging fees. Pending messaging limits are also subject to changes.

These evaluations and requirements are consistent with global industry movements that require registration for all A2P messaging traffic with the aim of drastically reducing unwanted communications, SPAM, and fraud.

While these changes add additional steps to start sending messages, they represent important efforts to preserve the value of commercial messaging and reduce the impact of malicious actors on consumers.

Consumers are understandably tired of phishing scams, questionable messaging practices, and spam they receive, which means that a few malicious actors are eroding the trust you have built with your customers.

These compliance requirements are designed to eliminate malicious actors and spam from the messaging ecosystem and ensure consumer trust.

Stricter compliance and evaluation requirements are just one of the many ways the industry is working to build trusted communications, so we can continue to interact with our customers and ensure they continue to trust the brands and organizations they do business with.

What do you need to do?

If you use Toll-Free numbers to send messages and have not yet submitted it for evaluation and verification, you need to start the registration process today. To determine the status of your Toll-Free number (rejected, pending review, or verified), go to the "SMS Marketing" option in the left sidebar menu of your account.


If you have any questions, please contact our team through the technical support chat from your Apizeal user account. The chat is available Monday through Friday during business hours.

You can also contact us using the contact form available 24 hours a day. You will receive an answer as soon as possible 🤓👍🏼

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